From Recovery to Revolution: How HANAH Redefined Wellness Supplements

At HANAH, we are guided by a simple yet transformative mission: to bring the wisdom of ancient healing traditions into the lives of modern consumers. This vision was born from a deeply personal journey of recovery, discovery, and innovation. It all began with Joel Einhorn, our founder, whose experiences laid the foundation for a brand that bridges traditional wellness and contemporary living.

Joel’s Journey and the Birth of HANAH

Years ago, Joel Einhorn experienced a life-altering injury that left him searching for effective ways to heal. Determined to find holistic solutions, he embarked on a journey through some of the world’s most vibrant regions of traditional medicine. It was during his time in India that Joel discovered the profound healing power of Ayurvedic herbs and ancient remedies. Inspired by his recovery and the unparalleled efficacy of these natural solutions, Joel envisioned a company that could share these gifts with the world.

His idea was simple: combine the purity of ingredients with ancient preparation methods to create pure supplements that deliver real, long-term results. This vision became HANAH, a brand dedicated to preserving the integrity of traditional practices while making them accessible to people everywhere.

Dr. V and the Collaboration That Sparked HANAH’s Vision

A key moment in HANAH’s story was Joel’s partnership with Dr. Venugopal, known as Dr. V, a renowned Ayurvedic practitioner. Dr. V’s expertise in traditional medicine, combined with his deep understanding of botanical formulations, helped shape the essence of HANAH’s products.

Together, Joel and Dr. V built a philosophy rooted in balancing ancient wisdom with modern needs. Their collaboration ensured that HANAH’s offerings would remain true to their origins while meeting the highest standards of quality and efficacy. This synergy is what makes HANAH’s wellness supplements so unique and impactful.

HANAH’s Core Values

At the heart of HANAH is a commitment to purity, sustainability, and respect for ancient traditions. Every ingredient we source is wild-harvested from its natural environment, ensuring optimal potency and authenticity. By working closely with local communities in Bhutan and Kerala, HANAH not only preserves traditional knowledge but also supports rural livelihoods through fair wages and ethical practices.

The Products That Define HANAH

At HANAH, every product reflects our unwavering commitment to quality and tradition. From our flagship ancestral supplements to powerful nature-made supplements like pure Himalayan shilajit resin, each offering is carefully crafted to support holistic well-being. By following time-tested processing methods, we ensure that every jar or bottle embodies the healing potential of nature. 

What began as Joel’s personal quest for healing has evolved into a global mission to share the transformative power of ancient wellness practices. HANAH stands as a bridge between the past and present, offering a path to better health for everyday heroes. Explore our offerings and join us in preserving and celebrating the wisdom of traditional medicine for a healthier, more balanced world.

Want to read Joel’s original story? Check out our blog:

• How I Turned a Terrible Injury into the Inspiration for a New Company